On-Page-Seo Factors
- URL +
- Title Tag +
- Meta Description +
- Meta Keyword +
- Other Meta Tags +
- Content +
- Duplicate Content
- h1-h6 ( Header Tags) +
- Alt Text of Image +
- Bold/Strong +
- Meta Robots is Better than Robots.txt +
- Keyword Targeting +
- Provide unique content about a given subject +
- Link back to its category page +
- Link back to its subcategory page (If applicable) +
- Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page) +
- Canonicalization
- Create a naturally flowing hierarchy +
- Use mostly text for navigation +
- Put an HTML site map page on your site, and use an XML Sitemap file +
- Have a useful 404 page +
- Optimize your use of images using brief but descriptive file name and alt text +
- Supply alt text when using images as links +
- Supply an Image Sitemap file
- Prepare two sitemaps: one for users, one for search engines +
- Web Page Load Time +
- Bounce Rate below 55% +
Include subject in URL
Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.
The following is a good example of URL structure:
http://www.dmoz.org/Games/Video_Games/History/
This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines. Due to the hierarchy, the engines can deduce that the page likely doesn’t pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results related to video game history. All of this information can be speculated on without even needing to process the content on the page.
The following is a bad example of URL structure:
http://www.imdb.com/title/tt0468569/
Unlike the first example, this URL does not reflect the information hierarchy of the website. Search engines can see that the given page relates to titles (/title/) and is on the IMDB domain but cannot determine what the page is about. The reference to “tt0468569” does not directly infer anything that a web surfer is likely to search for. This means that the information provided by the URL is of very little value to search engines.
URL structure is important because it helps the search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.
Include subject in title tag
Technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
Optimal Length for Search Engines
Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Titles in search results may be rewritten to match your brand, the user query, or other considerations.
Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.
Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for.
The meta description should employ the keywords intelligently, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. The description should optimally be between 150-160 characters.
<meta name="distribution" content="global">
The meta tag distribution defines the level or degree of distribution of your web-page and how it should be classified in relation to methods of distribution on the world wide web. There are currently only three forms of distribution supported by the distribution tag:
Global - indicates that your web-page is intended for everyone, Local - intended for local distribution of your document, IU - Internal Use, not intended for public distribution.